The industry has been flooded with news of the challenges in programmatic media buying.
Additionally, MMC’s client audits are identifying a rising trend in the unauthorised use of agency-owned non-disclosed inventory in media plans. Both are worrying developments, as huge sums of money are not only being wasted, but the lack of transparency means that advertisers are unaware of these practices until it is too late.
In our first transparency webinar of the year taking place on Wednesday 21 February, MMC hosts Nick Manning, Stephen Broderick and Elliot Sherrington will share what you need to know, so you can ask the right questions of your agencies and drive more transparent and strategic partnerships.